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BUSINESS LESSONS
Retail Strategies Used by Zalora Philippines to Overcome E-commerce Challenges
The growth of e-commerce in the Philippines in the last five years has revolutionized the way retailers do business. Consumers can now buy and sell almost anything online anytime with one click. When Zalora Philippines …
MARKET ANALYSIS
5 Myths About Investing in IPOs and Strategies on How to Make Money from Them
Investing in initial public offerings (IPOs) can be a lucrative opportunity to make money in the stock market, but it …
MONEY LESSONS
How Much to Pay Yourself?
Q: How should a business owner compute the monthly compensation that he will set aside for himself from the earnings of his business, especially if the business is still in the startup phase? A: A …
BUSINESS TIPS
How Much Should I Spend for Marketing?
Question: I am planning to franchise my pancake business next year. I know I need to ramp up marketing before I push through with the plan. How do I determine how much to spend on …