Euclid Cezar, the founder and CEO of Innovention Food Resources Inc., the company behind the beloved Famous Belgian Waffle brand, has been named one of the Top 3 finalists in the 2025 Presidential Awards for Outstanding MSMEs, standing out among 68 contenders nationwide.
The Presidential Awards for Outstanding MSMEs, organized by the Department of Trade and Industry (DTI), are the highest honor for entrepreneurs in the country’s MSME sector. The awards recognize businesses that embody excellence in growth, innovation, resilience, and social impact. Reaching the top three places Innovention in an elite class of enterprises celebrated for driving economic progress while uplifting communities.
From its humble beginnings in 2012, Famous Belgian Waffle has grown into a household brand, with hundreds of kiosks spread across malls, transit hubs, and communities nationwide. Innovention’s success lies in its ability to combine affordability, quality, and accessibility, bringing a global food concept into the everyday lives of Filipino consumers.
“This recognition is not just about our company—it’s about the people who made this journey possible,” said Cezar. “From our franchise partners to our team members and our loyal customers, they have been at the heart of Famous Belgian Waffle’s growth. To be named one of the Top 3 finalists out of 68 outstanding enterprises is both humbling and inspiring.”
Innovention was recognized under the Medium Enterprise Category, where its impact goes beyond financial growth. Through its franchise and kiosk model, the company has created jobs across the country, empowered local entrepreneurs, and partnered with suppliers in local communities. This blend of business expansion and social contribution reflects the values the Presidential Awards seek to honor.
The final awarding ceremony will take place later this year, with national winners announced in the presence of government and industry leaders. Regardless of the outcome, Innovention’s recognition as a Top 3 finalist underscores its role as one of the most inspiring success stories in the Philippine MSME landscape.
About the Presidential Awards for Outstanding MSMEs
The Presidential Awards for Outstanding MSMEs are organized by the Department of Trade and Industry to recognize exemplary entrepreneurs whose businesses demonstrate innovation, growth, resilience, and social impact. The program highlights the critical role of MSMEs in driving inclusive national development.
About Innovention Food Resources Inc.
Founded by Euclid Cezar, Innovention Food Resources Inc. is the company behind Famous Belgian Waffle, one of the fastest-growing food kiosk brands in the Philippines. With a mission to make premium snacks affordable and accessible, Innovention has become a household name by delivering consistent quality and creating opportunities for entrepreneurs nationwide.
