Before leading campaigns, launching tech, and managing sub-brands, Philippe Patek Palomo was just a kid tagging along in his family’s photo studio.
“One of my earliest memories was tagging along to different studio branches and quietly observing everything that went on,” he said. “I was fascinated by the lighting setups, the clicking of the camera, and how a simple photo shoot could make people feel so special.”
That experience planted the seeds of what would later become his leadership philosophy.
“Even as a kid, I understood that what we were doing wasn’t just taking pictures—it was capturing moments that made people feel seen and celebrated.”
He started small.
“I remember helping out during mall events and branch visits, often tasked with giving out flyers to people passing by,” he said. “At the time, I didn’t realize it was training—I just thought it was a family errand!”
Years later, he would lead the company’s marketing transformation, rooted in empathy and emotion.
“My parents mentored me not just by teaching, but by giving me room to test ideas, learn from results, and lead my own team.”
One of his boldest moves was creating Dear Self, a sub-brand focused on Gen Z.
“Dear Self… redefines how people see themselves, empowering them to take ownership of their image and celebrate their individuality.”
The launch of National Selfie Day became a breakout moment.
“We offered a buy one, get one deal… included limited freebies and collaborated with influencers and cosplayers… The response was overwhelming—it not only boosted sales and foot traffic but also helped position Dear Self as a fresh, relevant, and exciting extension of the Great Image brand.”
Still, he continues to honor the roots of the company while modernizing it.
“We treat tradition as our foundation and innovation as the way forward.”
