For Rogelio Alejandro Jr., a Certified Tourism Professional and senior executive working across the U.S. and the Philippines, one truth has become clear through decades in the travel and hospitality industry: those who fail to evolve, fall behind.
“In this field, change is the only constant,” Rogelio says in his interview with Financial Adviser PH . “And the people who survive aren’t the most talented—they’re the most adaptable.”
The hospitality landscape has shifted dramatically in recent years. Travelers today are more digital-savvy, experience-focused, and socially aware. For Rogelio, the professionals who rise to the top are those who don’t cling to old ways of doing things. “You can’t rely on what worked five years ago. Customer expectations are evolving, and so should your mindset.”
So what should every hospitality worker learn—before it’s too late?
First: Learn how to think strategically, not just react operationally.
Hospitality has long been built on routines—check-ins, bookings, service scripts. But Rogelio believes this approach is no longer enough. “The new generation of leaders in this industry must be more than doers—they must be thinkers. If you’re not asking why things are done a certain way, you’re falling behind.”
Second: Understand the business side.
Whether you’re in front office, sales, or operations, Rogelio says everyone in hospitality needs to grasp the basics of revenue, margins, and customer lifetime value. “If you don’t understand how your work impacts profitability, you’re just filling a role—not building a career.”
Third: Embrace digital fluency.
From contactless check-ins to AI chatbots and online distribution platforms, tech is embedded in every guest interaction. “Digital tools aren’t replacing people—they’re reshaping the way we serve,” Rogelio explains. “Learn how they work. Use them to be better at what you do. Otherwise, you’ll be left behind by someone who did.”
Fourth: Learn to manage your personal brand.
According to Rogelio, every hospitality professional—regardless of title—should be building a personal brand based on integrity, consistency, and care. “Your resume gets you in the door. Your reputation keeps you there. People remember how you made them feel, not just your job title.”
And finally: Learn to lead, even if you’re not in charge.
Leadership, he believes, is no longer tied to a position. “It’s how you handle pressure, how you support your team, and how you show up every day. You don’t need a title to be a leader—you just need the right mindset.”
Rogelio’s message is clear: the industry will keep evolving, whether you’re ready or not. But if you’re committed to learning, growing, and staying ahead, there’s still a seat at the table. “Hospitality is—and will always be—about people. The tools may change, but the heart of service doesn’t. Learn fast, adapt faster, and never stop leveling up.”
