When your name is Philippe Patek, people notice. And they often ask the same question: “Like the watch?”
For Philippe Patek Palomo, Marketing Director of Great Image, the answer is yes—and it’s a name that carries more than prestige. It carries symbolism, pressure, and a set of values he tries to embody every day.
“Yes! My name is a tribute to the iconic watch brand Patek Philippe,” Palomo said in an interview with Financial Adviser PH. “It reflects a deep appreciation for craftsmanship, legacy, and timeless value—principles I try to live by.”
Named after the legendary Swiss brand known for precision and excellence, Palomo explained that his parents didn’t choose the name for show.
“Exactly. My parents named me Philippe Patek as a nod to the brand’s sophistication and elegance,” he said. “It’s a name with weight—and one that reminds me that anything worth building takes time and precision.”
From Childhood Curiosity to Brand Steward
Growing up in the shadow of Great Image—the portrait studio chain his father built from a single SM mall inquiry—Philippe was exposed early to the quiet discipline of building something that lasts.
He didn’t jump straight into a leadership role. His early years involved helping with mall events, handing out flyers, and observing how customers reacted to their photos.
“One of my earliest memories was tagging along to different studio branches and quietly observing everything that went on,” he recalled. “I was fascinated by the lighting setups, the clicking of the camera, and how a simple photo shoot could make people feel so special.”
“Even as a kid, I understood that what we were doing wasn’t just taking pictures—it was capturing moments that made people feel seen and celebrated.”
That emotional insight stayed with him. When he eventually became Marketing Director, his perspective was shaped by the name he carried.
“Having a name associated with such prestige came with subtle expectations to uphold high standards—whether in school, business, or family,” he said. “I always felt that I had to live up to the meaning behind it.”
Legacy Branding, Reinvented for the Present
Under Palomo’s direction, Great Image has transformed from a traditional portrait studio into a multi-platform creative brand. He led the launch of Dear Self, a self-photography concept designed for Gen Z, and expanded into tech innovations like AI-powered editing, RGB lighting systems, and the event-ready Glam Photobooth.
But more than the technology, his focus remains on meaning.
“We’ve always believed that photography is about dignity, confidence, and celebration,” he said. “Glam just brings those values into the modern space—through tech that enhances the moment, not distracts from it.”
“Dear Self… redefines how people see themselves, empowering them to take ownership of their image and celebrate their individuality.”
The Discipline of a Name That Demands More
Philippe acknowledges that having a name tied to a luxury brand comes with unspoken expectations.
“It’s a reminder to build something timeless,” he said. “My name pushes me to be thoughtful with my decisions and intentional with how I lead. Legacy isn’t just about inheritance—it’s about improvement.”
As more second-generation entrepreneurs rise through the ranks of their family businesses, Palomo offers a broader reflection on what it means to carry legacy forward.
“Respect the past, challenge the present, and build for the future,” he said. “Stay humble, but never be afraid to dream big—and always keep your customer at the center.”
More Than a Name—A Daily Standard
Today, as Great Image evolves into a lifestyle brand that spans photography, events, and self-expression, Philippe Patek Palomo continues to lead with a mindset shaped by heritage and discipline.
“Whether it’s a portrait, a campaign, or a brand decision—it should be done with care,” he said. “That’s the legacy I want to build. That’s what my name reminds me to protect.”
