Most professionals switch jobs every few years, chasing new opportunities or escaping burnout. But Raffy Prats, President and General Manager of Timezone Philippines, has defied that trend—spending nearly three decades with one company. What made him stay?
“When kids find out I’m from Timezone, I instantly become the coolest dad in school.”
In an exclusive interview with Financial Adviser PH, Prats shared what has kept him motivated for 27 years in a fast-moving, high-pressure industry—and why building a meaningful career isn’t always about climbing the ladder. Sometimes, it’s about loving the mission and building something bigger than yourself.
“I Genuinely Love the Company We Have Built Together”
For Prats, the work itself has always felt purposeful. While many executives talk about vision and strategy, his motivation has always been anchored in creating joy—and seeing the real-world impact of what Timezone does for families.
“What’s kept me here all these years is simple: I genuinely love the company we have built together and the fun industry we operate in.”
He saw early on that the business wasn’t just about machines and tokens—it was about memories. And nothing made that clearer than his own experiences as a father.
“I remember going to my children’s schools and instantly becoming the most popular parent there just because I was from Timezone. Kids would crowd around me, asking about the latest games at Timezone and what games would be coming up next.”
It was a reminder of the emotional connection the brand had with its guests—and how it was woven into childhoods across generations.
“We Have Given Opportunities to High School Graduates…”
But beyond the fun and excitement of the entertainment business, Prats found deeper fulfillment in growing people. That, he says, is what really kept him going.
“We have given opportunities to high school graduates, trained them, and watched them thrive from entry-level customer service attendant positions, to supervisors, to center managers, to regional heads, and to senior management positions.”
That sense of mentorship and long-term growth became a pillar of Timezone’s culture—and one of Prats’ proudest achievements.
“One of the most fulfilling parts of my job is when we have a good year and we are able to share the profits of that year as performance bonuses to our team members knowing that these extra funds will go a long way in supporting their families and their dependents.”
Shareholder Support—and a Reason to Bounce Back
His loyalty was also strengthened by the values of the people around him—especially during the toughest times.
“We have had tremendous support from our shareholders, both Ayala Land and our Australian principals from TEEG (The Entertainment and Educational Group).”
“This was especially so when we had to close all our venues during the 2020 to 2021 Covid pandemic years, and our shareholders helped keep our heads above water during those crucial months.”
That trust and support became fuel for the next chapter.
“Our shareholders’ support motivated us to bounce back fervently once the government permitted our industry to re-open in late 2021.”
What’s the Real Secret?
After nearly three decades, the answer to long-term loyalty isn’t about money, perks, or promotions. For Prats, it comes down to two things: purpose and people.
“I genuinely love the company we have built together.”
“We have given opportunities to high school graduates… and watched them thrive.”
And of course, there’s the joy of seeing a kid’s face light up when they hear: “My dad works at Timezone.”
