When Zorcastro Cabello, Certified Marketing Professional, stepped into his first marketing classroom in 2012, he didn’t expect the role to shape the rest of his career. He was young, newly assigned to teach courses he had only begun to appreciate, and unsure if academia was where he truly belonged.
But something shifted. The more he taught, the more he saw how marketing could change people’s lives — not just by helping businesses grow but by helping students understand their own potential.
That realization sparked a career built on something deeper than metrics or job titles: a commitment to helping people move forward.
Over the next decade, Cabello transformed that commitment into a multi-track career that now spans education, public service, and financial advising. As Campus Head for Development and External Affairs at Batangas State University–Lemery, he leads initiatives in ICT, resource generation, and alumni relations. As a Sun Life Insurance Advisor, he guides over 70 clients toward financial security. And as a Department of Trade and Industry (DTI) Resource Speaker, he has mentored more than 100 entrepreneurs on digital marketing and customer engagement.
What ties all these roles together is the same principle he learned early in his journey: marketing is ultimately about helping people make better decisions.
Cabello says stepping into leadership was one of the most defining moments of his career. The transition to Campus Head came with responsibilities he once found intimidating — overseeing operations, creating institutional content, and managing partnerships.
But mentorship and resilience helped him grow into the role. He learned to innovate alongside shifting consumer behavior and evolving student needs, and he realized that leadership in a school setting required the same empathy and curiosity that drive successful marketers.
Beyond his administrative work, Cabello built a personal brand that became central to his identity: “AdviZOR” — a play on “advisor” and his own name. It wasn’t just a label; it was a promise. Whether speaking to a classroom, a business owner, or an insurance client, his goal was the same: offer practical, actionable guidance that people could use immediately.
As a financial advisor, that meant prioritizing the needs of clients over sales targets. He focused on education — building literacy, confidence, and trust. As a DTI trainer, it meant giving entrepreneurs the tools to survive and compete in a digital-first economy, from storytelling to customer relationship management. And as an educator, it meant anchoring his lessons on real-world relevance, always asking, “How will this help them outside the classroom?”
Technology became one of the biggest catalysts for his work. Cabello embraced AI-driven content, digital analytics, and new market research tools to keep pace with change. Amid all the noise, he stayed grounded in a simple philosophy: the customer should always feel understood. The same principle guided his approach to students and entrepreneurs. If people see that you care about their success, they listen.
His path eventually led to SMI International, an organization he discovered through a colleague who spoke highly of its global network and practical training. The certification sharpened his digital marketing skills and deepened his understanding of modern sales strategies. Even though he missed the chance to attend the Intrigue Marketing Summit due to scheduling conflicts, he found enormous value in SMI’s webinars and expert-led sessions. The community pushed him to keep learning and reminded him why lifelong education matters in a field that evolves every year.
For Cabello, the certification wasn’t just a credential — it became proof of his commitment to growth. It strengthened his credibility with students, entrepreneurs, and financial clients, and it reinforced the mindset that has defined his career from the beginning: marketing is about leaving people better than you found them.
Today, he balances three demanding roles with one unifying mission — help others move forward through learning, guidance, and collaboration. Whether he’s leading a campus initiative, coaching a small business owner, or walking a family through financial planning, he carries the same professional identity: someone who shows up, teaches, and empowers.
It’s the brand he built, the brand he lives by, and the brand that continues to evolve: AdviZOR — a reminder that careers grow, industries shift, and opportunities change, but the work of helping people never stops.
