For Zorayda “Dada” Rosanes, Associate Financial Planner and Executive Vice Chairman of International Marketing Group (IMG), the definition of success has evolved far beyond income, awards, or recognition. Her journey from a newly minted medical doctor to a full-time financial educator reshaped her view of what it truly means to “win” in life.
“Before, I approached being successful as just personal or individual,” she told Financial Adviser PH. “But now, I think success goes beyond the numbers and the recognitions we earn; it’s about the lives we uplift and the transformation we inspire.”
This mindset shift didn’t happen overnight. It was the result of nearly two decades of helping Filipinos better understand their finances and gain control of their futures. Through her work with IMG, Dada has seen firsthand how purpose-driven leadership creates long-term impact—not just for her team, but for generations of families.
She added, “True success is found in growth, both personal and collective, and in the empowerment that drives positive change in the people around us.”
While financial rewards still matter, Dada emphasizes that the real fulfillment comes from helping others thrive. “It’s not just about the income—it’s about the fulfillment of knowing you’re adding value, nurturing trust, and fostering meaningful connections.”
This approach has also changed the way she leads. She no longer focuses solely on hitting targets or scaling quickly. Instead, she’s guided by a mission: to build leaders who build others.
In a world that often praises individual achievement, Dada believes the greatest success lies in shared wins. “The greatest reward is found in the journey and the lives we touch along the way, which often outweighs any material outcome,” she said.
For Dada, redefining success meant embracing a life of service—one where impact over income isn’t just a slogan, but a standard.
And in doing so, she has built not just a business—but a movement rooted in purpose, empowerment, and legacy.
