For Rogelio Alejandro Jr., a Certified Tourism Professional with a global footprint in the hospitality and travel industry, visiting 29 countries wasn’t just about ticking destinations off a list—it was about learning how people think, connect, and do business differently.
“Travel humbles you,” he says in his interview with Financial Adviser PH. “It reminds you that what’s normal for you might be completely unfamiliar—or even offensive—to someone else. The more I traveled, the more I realized that success in tourism isn’t just about selling destinations. It’s about understanding people.”
Working in places as diverse as Saudi Arabia, Dubai, Manila, and Los Angeles gave Rogelio a front-row seat to how culture influences expectations, communication styles, and even service delivery. “You can’t approach every market with the same playbook,” he says. “What works in one place might fall flat in another.”
One example: business etiquette. In some cultures, getting straight to the point is expected. In others, relationships must be built slowly, with trust established over time. “If you’re not culturally sensitive, you could misread a pause, a gesture, or even silence—and that could cost you a deal,” Rogelio explains.
But beyond the boardroom, he found that cultural awareness also shaped how he built team dynamics. “In multicultural environments, one leadership style doesn’t fit all. You need to know when to lead, when to listen, and when to step back.”
His travels also deepened his appreciation for the power of storytelling. “Each place I visited had its own way of expressing identity—through food, language, customs, even architecture. If you want to market a destination well, you have to respect its story. You can’t sell what you don’t understand.”
Rogelio believes this kind of cultural literacy isn’t optional for modern professionals—it’s essential. Especially in tourism, where human connection is the foundation of everything. “Travel has taught me patience, empathy, and how to observe before reacting. These are things you won’t always learn in a classroom—but they matter every day in this industry.”
And while he’s proud of the number of stamps in his passport, he’s even more grateful for the perspective they gave him. “I don’t just bring experience to the table—I bring context. Cultural awareness has helped me avoid misunderstandings, build stronger partnerships, and approach every client with respect.”
His takeaway for others? “Travel often. But more importantly—travel with your eyes and heart open. That’s how you grow.”
