When Rejoice Ferrer talks about marketing today, she no longer limits it to branding or promotions. For her, the biggest competitive advantage any business can build now is simple: make customers feel valued.
“Customer satisfaction and quality service are more important than ever,” she tells her students. “Businesses that prioritize value and trust are the ones that thrive.”
It’s a perspective shaped by decades of real experience. Before entering academia, Rejoice spent years deeply involved in her family’s business—a venture that succeeded for over 50 years. She learned early that understanding customers wasn’t just a strategy; it was survival.
She carried those lessons with her as she transitioned into teaching, research, and mentoring. Today, as a full-time Associate Professor, researcher, and business mentor, she works closely with students and aspiring entrepreneurs, helping them understand how markets move and how companies can stay relevant.
Her approach is practical: she teaches the fundamentals of management—planning, organizing, staffing, directing, and controlling—but explains them through real business scenarios she has personally navigated. That connection between theory and reality is what makes her classes different.
Her philosophy is rooted in empathy. “We need to provide their needs and wants with a great smile,” she says. It may sound simple, but for her, it’s the foundation of a long-lasting customer relationship.
Rejoice is also a strong advocate of digital transformation. She’s particularly excited about how technology has lowered the barriers for new entrepreneurs. Small businesses that used to struggle with visibility now have access to tools that let them compete with larger brands. Social media, digital payments, data analytics, and e-commerce platforms give even first-time business owners a fighting chance.
But she is equally cautious.
“AI and automation can accelerate growth, but they also come with challenges,” she explains. She worries about industries that traditionally rely on human interaction, and how automation might dilute the customer experience. She also notes the growing issue of market saturation—especially in online spaces where thousands of businesses now crowd the same platforms.
Her message to her students is clear: digital tools are powerful, but only if paired with authenticity and real consumer insight.
Her CMP certification strengthened this perspective. For her, earning the Certified Marketing Professional credential wasn’t just about adding letters to her name—it gave her a global framework she could apply in the classroom. It validated her expertise and gave her the confidence to handle all marketing major subjects with an updated, internationally aligned perspective.
The certification also opened new doors, expanding her networks and helping her stay connected with professionals beyond academia. “I feel well accommodated,” she says. “It inspires me to keep teaching and to keep guiding others.”
One thing stands out in her view of the industry: customer experience is now the real currency. Brands that understand this—whether through service, personalization, or technology—will have a clear advantage in the coming years.
And for the students who sit in her classroom, Rejoice Ferrer’s message is consistent and direct: embrace change, stay grounded in your purpose, and never stop learning. The market rewards those who evolve.
