For Mike San Diego, Certified Financial Consultant and CFO of EON Group, the key to career growth isn’t just about working hard—it’s about working with intention. And that begins with one critical habit: clarity of purpose.
“Know what your objectives are and align it with your strengths and weaknesses,” San Diego told Financial Adviser PH.
It’s simple advice—but it’s become the foundation of his leadership journey. In an era where professionals are overwhelmed by meetings, deadlines, and distractions, San Diego believes the real differentiator is knowing your why, and using it to drive how you work, what you say yes to, and how you lead.
This clarity has helped him stay focused through different stages of his career—whether transitioning roles, managing crises, or guiding teams through uncertainty. Instead of chasing everything at once, he focuses on the objectives that matter most, and then builds his strategies around his team’s strengths—and his own.
“Self-awareness is powerful,” he explains. “You can’t do everything. But if you know what you’re good at—and where you need help—you can make smarter decisions, delegate better, and grow faster.”
As a CFO, this mindset also influences how he sets goals and drives performance. Rather than create blanket KPIs, San Diego works with team members to align their individual goals with company objectives, ensuring they feel connected and capable of succeeding. It’s a leadership approach that values empowerment over micromanagement.
And the impact extends beyond the office. Knowing his own goals helps him set boundaries, avoid burnout, and integrate personal well-being into his schedule. Whether it’s managing time through tools like Gantt charts or maintaining mental clarity through wellness, everything starts with intentional planning.
For professionals feeling stuck or overwhelmed, San Diego has one piece of advice: stop and reflect. “If you don’t know what your goals are, it’s easy to lose direction,” he says. “Clarity brings confidence. And confidence moves you forward.”
